Apparel with Secrets

Secret Message / Hidden Phrase Apparel

I liked the idea of clothes containing secrets that can be unlocked. And someone unlocking the full message / performance behind a piece if they were curious enough to ask. For example, in the sweatshirt below, if someone notices one of the "hip"s on the sleeve and asks about it, the wearer could put both sleeves together, say hip hip, then spin around, put up the hood and reveal the secret "hooray" under the hood. I want to reward the asker and make them feel like they unlocked a secret phrase / performance because they were curious enough to ask!

For this one, if the reader comes closer, they can read the much smaller, finer print message right underneath.

I also like the idea of having merch where there is a call to action or invitation of some sort but it's open ended and up to the wearer to come up with how they want to respond if that invitation is accepted.